How It Works
Touchcode's connected packaging solution allows you to turn your product's packaging into a portal that unlocks exclusive digital experiences for your customers. Using a mobile device or tablet, your consumer gains access to your content in 3 simple steps:
Using conductive ink, an invisible "code" is printed on your product's packaging, label or insert.
The customer simply goes to your website or app and touches your product or label to their mobile device.
Your digital content is unlocked
for the customer to enjoy.
TOUCHCODE IS NEXT GENERATION MARKETING
Today’s consumers expect more. Give them the “WOW” factor they crave
by allowing them to connect deeper with the products they love.
Deliver rich media content
to your customer through
Reward customer purchases
with exclusive content.
Traditional trading cards
become digital games.
Ensure product quality and
protect your brand.
Inspire collectability and brand
Associate an on-screen
interaction with a special offer.
Follow authenticated product
across distribution channels.
Track product throughout the
supply chain with a customized
Gain Customer Data Insights
Gain access to valuable insights on your customers’ behavior – including where they are, what they want and how they are interacting with your product.
GOOD FOR BRANDS, GOOD FOR CONSUMERS
Touchcode goes beyond the reach of RFID, NFC and QR Codes, delivering
key advantages for your brand and safe solutions for consumers.
Does not compromise your packaging
design or branding.
Seamless integration through
your existing supply chain or our
No electronic components, creating
zero electronic waste.
Secure technology protects your
FOOD GRADE SAFETY
Can be safely used on consumable
BUILD BRAND LOYALTY
Increase customer lifetime value with
consumers already engaged with
Estee Lauder’s Smashbox beauty brand used product inserts to unlock content featuring makeup tutorials exclusive to their customers. The campaign achieved a 23% activation rate and the brand increased time spent on the website from an average of 30 seconds to 7 minutes.