Estee Lauder’s Smashbox beauty brand used product inserts to unlock content featuring makeup tutorials exclusive to their customers. The campaign achieved a 23% activation rate and the brand increased time spent on the website from an average of 30 seconds to 7 minutes.
Disney produced 80 different Violetta collectible cards with Touchcode technology that allowed customers to access additional content from the popular TV show. The campaign achieved over 100,000 downloads in its first two weeks, and over three million Touchcode cards were distributed.
PMI integrated Touchcode into its market-leading soccer card game iSupergol, producing 64 collectible cards that gave fans direct access to team and player info and products. The app was downloaded 22,000 times in the five weeks after launch, and 7.5 million items sold out within the campaign’s first two weeks.